How these are written
- One transition per piece. Each article takes a reader from "this is probably a problem for somebody" to "this is a problem for me and here is the first thing I will do about it". If it cannot name that move, it does not get written.
- The cost of waiting is made explicit, and only with things that can be checked: what accumulates, what it looks like in three months, what the next big change will make of it.
- Every article ends in your hands, not in a warning. A sequence, a checklist or a way to test your own position, and a first step small enough to take today.
- Every invented example says so. There are no customer stories here, because there are no customers to write about yet.
- A date on every piece. An argument about a moving subject is read differently when you can see how old it is.